DMR 24 Inch Tyres
DMR was kicked into life in the winter of 1995. The idea was to make UK designed bike parts that worked for the way the riders liked to ride. The company is owned and run by people with a passion for biking and design. They have grown over the last decade from a single product to a range of 100 covering many riding styles. However, they still focus on the hardcore cyclists that push things forward through more progressive riding - pushing themselves and their bikes to new limits. It's through these more demanding riders that innovation in new product occurs. As a result, their products tend to be simple and strong without any gimmicks.