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Giovanni Pinarello, or "Nani" as his friends call him, was born in Catena di Villorba on the 10th July, 1922 during a difficult post-war period in Italy. He was the eighth of twelve children.

His love for two wheels and an innate gift as an indomitable fighter, led him to pursue a career in cycling. This is the ‘Eroico’ (Heroic) era in cycling:  Coppi, Bartali, Bobet on white roads, difficult, very difficult terrain. But the young Nani immediately attracted attention, winning over 60 races and the tender age of 20 won “la Popolarissima" in Treviso, an important race in the Dilettanti circuit ( a level of racing which opens doors to being a Professional)

Giovanni’s dream, building 100% handmade bikes in a workshop close to home. Giovanni worked hard, harder than he had ever before, but he had so many good ideas. Slowly in 1961 Pinarello sponsors its first ride and its first victory at the Tour de l’Avenir thanks to Guido de Rosso.

The Pinarello brand begins to carve out its own space ahead of the bigger names of its time…small sponsorships, small goals, slowly the plant grows.

In the years to follow, the Pinarello factory in Treviso begins to churn out successful models every two years, this marking a decisive growth in the Treviso bike manufacturer’s status in the sector.

2000: A turning point in Pinarello’s growth

Pinarello launches the PRINCE Carbon, a model which immediately acclaims the ‘Best Bike in the World’ title.

Then after 2 years, yet another turning point: the world’s first every asymmetrical bike, the DOGMA 60.1, with the global market going crazy over this latest stroke of genius.

In 2009, now on his umpteenth intuition, Fausto joins forces with the small newborn Team Sky, who wil soon dominate the cycling world.

2010: Pinarello and Team SKY, a success story.

In 2012 Sir Bradley Wiggins wins the Tour de France, followed by Chris Froome in 2013, the victory number 10 for Pinarello.  The season ends the best way in October with the Men’s road cycling World Champion title.

At the end of 2014, Pinarello presents the Dogma F8, a road bike that will set new standards on the road bike market. Developed with the support of Team Sky for the performance and handling and with Jaguar for the aerodynamics, the New Dogma F8 remains as a key model in Pinarello’s history and growth worldwide.

In 2015: Hour World Record Bradley Wiggins in London and Chris Froome’s eleventh Tour de France confirms that the Dogma F8 is designed for win.

2016: The story goes on with another Tour de France for Chris Froome and Team Sky. During the Olympic Games in Rio, Elia Viviani wins the gold medal at the Omnium Track Cycling race. The Dogma F8, winner of the London Design Award and Best Bike of the World, is the absolute benchmark in the high end road bike market.

2017: 13th Tour de France and a new generation of Dogma.

The New Dogma F10 is an absolute success and starts winning since the very beginning of the season: Milano San Remo, Strade Bianche, Paris Nice. And on July 23rd Chris Froome gets in yellow on the Champs Elysées, offering to Fausto Pinarello its thirteenth Tour de France, making history again.

Still in July, Pinarello presents a full new range of cutting edge products: Dogma F10 X-Light, Dogma F10 Disk, Dogma K10 e Dogma K10S Disk, the first road bike with a smart suspension system.

Fausto Pinarello never slows down, and works every day with the same goal, creating the most performant bicycles in the world.  
As the saying goes, life is like a bike race: Who’s there is there, who’s not, goes on chasing.

Find out more about Pinarello here

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